BLM Genk

Project dEscription

BLM Genk was looking to revitalize their identity with a vibrant and powerful brand. At Zupp, we worked closely with the BLM communications team to create a simple yet effective website with an easy-to-use and easy-to-learn CMS platform.


  • Website Design
  • Website Development
  • Branding


  • Digital Content Training
  • CMS Development
  • Brand identity design


BLM Genk reaches a wide audience and wished to completely change their previous approach. We created a clear and colorful visual identity together from scratch.

Our designs were aligned in all areas of use, on their online content but also on BLM’s main anchor point, their service vehicles.


The core focus of the website was the ease of editing and adding your own content. The CMS system, based on a solid Drupal platform & supported by the custom Sycro builder, ensured that different people can efficiently work on content at the same time.

The BLM team was given a customised training on strategy and editorial flows for creating online content, for all back-end team members.