Project description

ZuPP was asked to provide an eCommerce website for SCAR.F, fully customised and designed the way Knitting Designer, Els Arnols, envisioned. Working closely together, we applied finishing touches with detailed product photography in our own studio.


  • Website Design
  • Website Development
  • Photography


  • eCommerce CMS
  • Product Photography
  • Content Strategy

Webbuilding & photography

This website doesn’t look like any run-of-the-mill creations. An exclusive design, fully customised and built in WordPress.

For the eCommerce part of the project, we integrated a WooCommerce webshop linked to the payment system of Ingenico.

The peculiar atmospheric images are creations of photographer Remo Perotti. ZuPP looked after the product photography used in the online shop.


A sleek design in black, red and white, with emphasis on photography, creates an exclusive atmosphere. 

Navigation to the different collections is made easy and each collection page has a visual story to tell.

In the shopping area, we provided an overview of all collections, making best use of our studio photography.

Each collection item has a detail page with full product description and a user-friendly check-out process.