Project Description

When MAEX NV approached us for their new spin-off UPM Tec, they were in full sales mode but lacked a brand to sell. We guided their entire branding story, encompassing their background in cutting-edge technology on delivering precision materials whilst serving the enterprise-level businesses they target.

We helped bring their brand to life on a full-fledged corporate website, corporate presentations and conference marketing materials. Visit


  • Website Design
  • Website Development
  • Videography
  • Photography
  • Branding
  • Print Design


  • Content Strategy
  • CMS Development
  • Brand Identity Design
  • Brand Strategy
  • Presentation Design
  • Marketing Materials


When exploring the competitor’s brands, we realised a potential to convey a feeling of credibility in producing highly accurate materials together with the trust placed in a team which does meticulous prototyping and planning for their clients.

UPM Tec’s brand symbolizes the way of working towards fabricating abstract, multidimensional objects. We kept the colour scheme dark to emphasize this and to keep a serious look and feel for their end customers.

We designed an entire branding package, from logo design, to printing material to promotion and marketing material for multinational conferences.


ZuPP’s specialisation in photography is the core focus on UPM’s online and offline communication, from product folder to corporate presentations.

The small, precise composite objects were a huge challenge but we managed to capture them successfully.


UPM’s communication foundation was our on-site shoot of their factory’s in’s and out’s.

We filmed panoramic shots of their hall and combined this with close-up shots of the creation of end-products by their team of engineers using high-precision machines.

Web Design

ZuPP designed and developed an animated, interactive website focusing on high quality videography and photography to let their products and processes serve to tell the story of UPM Tec.

Built on a flexible CMS system, we integrated their new style, designed to be both eye-catching, dynamic and targeting high profile enterprises looking for ultra precision.